HI, I'M LAURA!

FCA. Strategist. Growth Mentor. Fractional Integrator. Trainer.

The Business Whisperer Who Actually Built Businesses

I believe your business should give you freedom, not steal it.

After 25+ years of watching brilliant founders become prisoners in their own companies, I've learned something most advisors miss:

The strategy isn't the only problem. The right strategy for the right stage of business is.

You also need to be ready for what is required at the stage of business you are at - not the one you think you might be at but the one that's actually driving your numbers.

What makes me different

I'm not a theorist.

While other advisors learned business from books, I learned it from boardrooms. Real ones. Where actual money was on the line.

25+ years advising founders (long before entrepreneurship became an Instagram trend)

Chartered Accountant who's sat through real due diligence processes and held the hands of founders on the brink of bankruptcy

Former Finance Director, MD and Advisor for companies from startup to £300m revenue

Negotiated deals up to £10m personally

200+ transformations from chaos to clarity

Qualified EAT Level 3 Trainer

Qualified Energy Therapist

But here's what really matters:

I've seen this movie 200+ times. Smart founders who built something real, then got trapped by their own success.

The solution isn't working harder. It's rebuilding your business around the person you've become.

My approach: Strategy + Soul

Most advisors give you frameworks.

I give you frameworks that actually fit who you are.

Most coaches work on mindset.

I work on the business structure that's crushing your mindset.

Most strategists focus on growth.

I focus on sustainable growth that doesn't require you to sacrifice your life and I make sure you are deploying the most appopriate strategy for the stage of business you are at.

Because here's what I've learned after 25+ years:

Even the smartest strategy breaks when the business no longer fits the person leading it.

Your 5am journalling session won't save you if your operational systems are chaos. Your perfect morning routine is useless if your team can't make decisions without you.

That's why I don't just offer strategic advice. I mirror. I help you recalibrate. I help you clear the chaos that's costing you energy, time and traction. And I help you build the foundations, in every sense, that will allow your business (and you) to thrive.

Who I Work With (And Who I Don't)

You're a fit if:

You are passionate about the work you want to do

You're exhausted by your own success

You want growth that doesn't require selling your soul

You're ready to do the work (not just talk about it)

You value substance over surface-level fixes

You are looking for a No2 you can count on to help you create the change you want

You're not a fit if:

You want someone to fix your business whilst you stay the same

You're looking for get-rich-quick schemes

You think your industry is "too different" for proven principles

You're not willing to invest in real transformation

My Philosophy

Business should be the vehicle for your freedom, not your prison.

After watching hundreds of founders burn out, sell out or check out, I've developed a philosophy:

Your business should grow you, not break you. It should reflect your values, not compromise them. It should give you more life, not consume it. It should add to your life, not take away from it. It should create opportunities for everyone to win. You should leave everyone and everything you come across a little better than you found it.

That's what From Startup To Exit delivers.

Not just better numbers (though you'll get those). Not just smoother operations (though that happens too). Not just a happier team (though that will happen).

A business that feels like home again. For everyone in it.

It will come as no surprise, once we've worked together, that CFO in my case, isn't just Chief Financial Officer, it's Chief Freedom Officer.

AND HERE COMES THE FORMAL BIO...

Laura is a Strategist, Mentor, Trainer and Chartered Accountant who has sat in real boardrooms, negotiated deals up to £10 million and served as a CFO, COO, Managing Director and Advisor for companies with revenue ranging from £0 to £300 million.

Working with CEOs for the last 25+ years to instil confidence, break through income ceilings and transform profit margins, on the one hand, to building teams that can deliver, changing entire operational systems, procedures and customer experience journeys means Laura is well placed to help you grow your business 2-5x.

In 100 days, you can transform from firefighting every crisis to watching your business run smoothly without you. The only question is: are you ready to stop being indispensible?

BOOK A CALL