From Startup to Exit was born, like so many things before it, of a burning desire to see things done better.

Sick of seeing either a big business, corporate, hustle til you die framework or the fluffy, manifest your dreams, #livelaughlove gang I knew there was another way.

You see, I started my business to fit around the needs of my family. Not as a “little hobby”. As a bonafide, profitable, sustainable business.

With one high heel in my corporate finance background and one converse firmly planted in the online world I saw a gap.

I saw the people desperately trying to make their success look like someone else’s dream. I saw people blindsided by what to do when tax season hit (yes I said the T word, no I am not frightened of it and neither will you be soon). I watched in horror as people were given incorrect, generic and downright harmful advice and I said NO MORE.

And so From Startup to Exit was born.