FROM STARTUP TO EXIT
Systems, strategy and profit for founders who want a business that can grow — and one day be sold, stepped back from, or simply enjoyed.
We help you build the infrastructure that makes your business more profitable and easier to run. From your all‑in‑one platform (The One), to 100‑day done‑for‑you CFO support (The 100 Day CFO), to training others to become qualified business strategists using our framework (The 100 Day Strategist™), we create the conditions for a business that’s scalable and more valuable over time.
WHY THIS EXISTS
Businesses don’t grow on duct tape and guesswork
Most founders didn’t start a business so they could spend their days firefighting, staring at spreadsheets they don’t understand, or duct‑taping twenty different tools together.
From Startup To Exit exists to give you a clearer, cleaner path: one platform, one set of numbers that actually mean something, and one focused 100‑day window where we set your business up to be more profitable and more scalable.
Clear, simple systems instead of chaos and complexity
Decisions based on numbers you actually understand
A business that can run without you doing everything
HOW WE HELP
How we help your business grow — and become more valuable
Whether you’re getting your foundations in place or preparing for serious growth (or even an eventual exit), we support you in three core ways:
The One
Your all‑in‑one business AND MARKETING platform
A white‑labelled HighLevel setup, configured for real businesses — not just another piece of tech.
We help you consolidate scattered tools into one place so you can capture leads, communicate with clients, and see what’s working at a glance.
All‑in‑one CRM, marketing & client management
Built for service businesses that want clean systems
Set up once, then refined as you grow
The 100 Day CFO
We run your business for 100 days and set it up for more profit
For 100 days, we step into your business as your CFO and strategic partner.
We get into your numbers, offers, pricing, systems and cashflow, and we make the changes that increase profit and make your business easier to run.
Deep dive into your numbers, offers & pricing
Profit, cashflow and systems improvements
A clear plan for the next 6–12 months
The 100 Day Strategist™
Become a qualified business strategist — not just someone with a title
A training and certification for consultants, coaches and operations professionals who want to become true business strategists. We teach you our 100 Day CFO framework so you can help your own clients build a better business in 100 days.
Learn the full 100‑day business strategy framework
Understand the numbers that drive better decisions and profit
Confidently deliver deep, structured transformations for clients
Graduate as a business strategist who’s qualified by training, not just a self‑chosen label
What You Really Want (And Deserve)
One person who sees the whole picture - strategy, finances, operations, people - and can align them all
A plan you can trust, with clear priorities and measurable ROI, not more "strategies" that collect dust
A team that owns their function and delivers results without constant handholding
Space to think, plan and enjoy life without constant firefighting
Confidence your business moves at the speed (or faster) of your peers
Systems that work whether you're in the office, taking a sabbatical in Bali, or having a long weekend in Dubai.
Feel safe making money again
Build offers, systems and structures that actually support your capacity
Reconnect to your energy, your edge, your voice
Grow wealth, clarity and confidence - without sacrificing yourself
That's exactly what The 100 Day CFO Framework delivers.
But here's what makes it different from every other "business growth" programme you've seen...
Why Most Business Advice Fails (And What Actually Works)
Problem #1: It's too generic.
Most business advice treats a £1m company the same as a £100m company. They're completely different animals with different challenges.
Problem #2: It's too theoretical.
Fancy frameworks that look great on LinkedIn but crumble when you try to implement them with real people, real constraints and real deadlines.
Problem #3: It ignores the human element.
Your team isn't a spreadsheet. They have egos, fears and conflicting priorities. Any solution that doesn't account for this is doomed.
The 100 Day CFO Framework fixes all three.
It's designed specifically for £1m - £10m businesses. Every tool, template and strategy has been battle-tested with real companies facing real challenges. And it's built around the reality of leading actual humans, not theoretical resources.
How The 100 Day CFO Framework Actually Works
PHASE 1: DIAGNOSE
Where's the money going? And why isn't there more of it?
We forensically audit your entire business to find the hidden profit leaks. In 25 years of doing this, I've never found a business that wasn't losing £100k+ annually to invisible inefficiencies.
- Complete financial health check
- Operational bottleneck analysis
- Team performance audit
- Market position assessment
- Cash flow prediction modeling
Typical discoveries: Pricing that hasn't been updated in years and doesn't reflect the ROI of the offer. Operational processes that made sense at £500k but are killing efficiency at £3m. Team members in wrong roles. Marketing spend with zero tracking.
PHASE 2: DESIGN
What does "better" actually look like?
We design your new operating system - the structure, processes and metrics that will scale with you, not against you.
- Revenue architecture redesign
- Operational workflow optimisation
- Team structure and accountability mapping
- KPI framework that actually drives behaviour
- 12-month growth roadmap with quarterly milestones
The goal: A business that can double in size without doubling your workload.
PHASE 3: DEPLOY
Making it real (without breaking what already works).
Implementation is where most initiatives die. We roll out changes systematically, testing and adjusting as we go.
- Change management strategy
- Team training and adoption
- System integration and automation
- Process documentation and handovers
- Performance tracking setup
Critical: We don't blow up your existing business to build a new one. Evolution, not revolution.
PHASE 4: DELIVER
Proof that it actually works.
The final phase is about embedding changes permanently and measuring real results.
- Performance review and optimisation
- Sustainable growth metrics
- Leadership transition planning
- Long-term strategy refinement
- Exit strategy preparation (if relevant)
Outcome: A business that runs without you being the bottleneck.
Ready To Stop Being The Emergency Contact For Everything?
Here's the brutal truth: Nothing changes until you change it.
Your competitors aren't smarter. They don't have better products or lower costs or magical market conditions.
They just have better systems.
Systems that let them scale without the founder working weekends. Systems that put the right people in the right seats. Systems that turn good performers into great performers. Systems that compound growth instead of creating complexity.
You have three choices:
1. Keep doing what you're doing - and hope things magically improve (they won't)
2. Try to figure it out yourself - and waste another year (or three) learning lessons the hard way
3. Use a proven framework - build the business you dream of AND get your life back in 100 days
Still reading? You already know something needs to change. The question is: will you do something about it, or keep firefighting for another year while your competitors pull ahead and your family have another 300 dinners without you?
Every day you wait is another day of £300+ in hidden profit leaks (conservative estimate for a £3m business). Do the math.
WAYS TO WORK TOGETHER
DONE FOR YOU:
The 100 Day CFO
For CEOs who want results, not homework
What you get:
Me, personally, as your fractional CFO/COO for 100 days
Complete implementation of the 4-phase framework
Onboarding session followed by monthly sessions (every 30 days)
All templates, tools, and documentation
Team training and change management
30-day post-completion support
Investment: £15,000-£25,000 (payment plans available)
Typical ROI: £200k+ in first 12 months
Perfect for: £1m-£5m CEO's ready to stop firefighting
DO IT YOURSELF:
The CEO Scale Blueprint
For hands-on-leaders who want the roadmap to scalability
What you get:
Complete 100 Day CFO Framework in actionable modules
20+ hours of step-by-step video training
All templates, tools & checklists I use with clients
3 months access to my CEO community where you can attend monthly AMA calls
Investment: £2,997
Perfect for: £1m-£3m CEOs who prefer to drive the process
DONE WITH YOU: 100 Day Strategist™ Certification
For coaches, consultants & service providers
What you get:
Complete certification to deliver The 100 Day CFO
6-month intensive training program
Client acquisition system and marketing materials
Access to your very own all-in-one CRM and Marketing Platform - automations, templates (including website and 2 years worth of emails) included
Ongoing mentorship and peer support
License to use our methodology and brand
Investment: £7,997 (payment plans available)
Earning potential: £100k-£500k annually
Perfect for: Coaches, consultants & service providers looking for a competitive advantage
IS THIS FOR YOU?
Why 100 days?
A year is too long to wait for real change. A month is too short to do it properly.
In 100 days we can:
Get the right systems in place
Clean and clarify your numbers
Make strategic decisions about offers, pricing and profit
Build momentum that you and your team can sustain
It’s long enough to make meaningful change, and short enough that everyone stays focused.
FEATURED
THE 100 DAY STRATEGIST™
For people who want to be real business strategists
The business world is full of people calling themselves “strategists” without any real training or structure behind what they do.
The 100 Day Strategist™ is different. It’s for consultants, coaches and operations professionals who want to:
Work at a deeper, more strategic level with clients
Use a proven 100‑day framework rather than reinventing the wheel each time
Understand the numbers and levers that actually grow a business
Be able to say “I’m a business strategist” and mean it — because you’ve been trained, not just titled yourself
We train you in the exact framework and tools we use inside The 100 Day CFO, so you can guide your clients through a focused 100‑day transformation and help them build a stronger, more profitable business.
ABOUT LAURA
Who’s behind From Startup To Exit?
I’m Laura Powner, founder of From Startup To Exit and creator of The One, The 100 Day CFO and The 100 Day Strategist™.
I’ve spent years inside businesses as the “numbers and strategy” person — the one who sits between the spreadsheets and the real‑world decisions, making sure the business actually works for the humans running it.
From Startup To Exit is the home for that work: building businesses that are more profitable, more sustainable, and more valuable over time.
If you’re looking for support on the mind and money side — self‑trust, self‑worth and your personal relationship with money — you’ll find that at LauraPowner.com, through my written mentorship, The Self‑Trust Studio, and my 1:1 offer, The CEO Confidante.
CHOOSE YOUR NEXT STEP
OPTION 1
The One
Get your systems in one place.
Start with The One if you need an all‑in‑one platform that brings your tools and processes together, so you can see what’s happening and scale with less chaos.
OPTION 2
The 100 Day CFO
Let us run things for 100 days.
Choose The 100 Day CFO if you want us inside your business, working on your numbers, profit, systems and strategy for a focused 100‑day sprint.
OPTION 3
The 100 Day Strategist™
Become a qualified business strategist.
Join The 100 Day Strategist™ if you’re a consultant, coach or ops professional who wants to be a real business strategist — trained in a proven 100‑day framework you can use to help clients build stronger, more profitable businesses.
We don’t do hype or drama. We do clear numbers, simple systems and honest conversations about what it will take for your business to grow — and, one day, be something you could step back from or sell if you chose to.
If you’re not sure which offer is right for you, start by telling us a bit about your business and your goals.
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