Stop Being the

Bottleneck in

Your Own Business

Your accountant gives you numbers. Your team gives you excuses. But nobody's giving you

what you actually need: a way to scale without working every day, including weekends.

If you're running a £1m+ business and still the emergency contact for everything, you're in the right place.

The Problem Every Scaling CEO Faces

You built something real. Team, customers, momentum. Revenue that would've blown your mind five years ago.

But behind the scenes? It's messier than it should be.

Your days look like this: Finance issues land on your desk because your accountant gives you numbers, not strategy. Operational fires consume your morning because fixes are slow and temporary. Sales are falling short of targets, and somehow you're the one left connecting the dots between marketing spend and revenue reality.

Meanwhile, competitors half your size are moving twice as fast.

You see them at industry events - smaller teams, lower revenue, but somehow they're scaling faster, selling for higher multiples, breaking into markets you've been "considering" for months.

The brutal truth? You've become the hub. And that's the problem.

Every crisis lands on your desk. Every decision needs your sign-off. Every strategic initiative gets delayed because you're too busy fighting fires to think strategically. You are sick of endless, agenda-less zoom meetings that seem to be "catch-ups" and never move the needle on anything.

You wanted freedom. Instead, you got an expensive job with no boss and 24/7 responsibility.

Your holiday, if you fit one in, gets interrupted by "emergencies" that could've waited but your team panicked anyway. Your weekends disappear into "quick strategy sessions" that turn into full working days. And you can't remember the last time you slept well.

Sound familiar? You're not alone. And it's not your fault.

The gap between £1m and £10m revenue isn't just about more customers or bigger deals. It's about fundamentally different systems, processes, and leadership structures. But nobody teaches you this stuff.

What You Really Want (And Deserve)

After spending 25 years working with CEOs, here's what they all tell me they actually want:

  • One person who sees the whole picture - strategy, finances, operations, people - and can align them all

  • A plan you can trust, with clear priorities and measurable ROI, not more "strategies" that collect dust

  • A team that owns their function and delivers results without constant handholding

  • Space to think, plan and enjoy life without constant firefighting

  • Confidence your business moves at the speed (or faster) of your peers

  • Systems that work whether you're in the office, taking a sabbatical in Bali, or having a long weekend in Dubai.

  • Feel safe making money again

  • Build offers, systems and structures that actually support your capacity

  • Reconnect to your energy, your edge, your voice

  • Grow wealth, clarity and confidence - without sacrificing yourself

That's exactly what The 100 Day CFO Framework delivers.

But here's what makes it different from every other "business growth" programme you've seen...

Why Most Business Advice Fails (And What Actually Works)

Problem #1: It's too generic.

Most business advice treats a £1m company the same as a £100m company. They're completely different animals with different challenges.

Problem #2: It's too theoretical.

Fancy frameworks that look great on LinkedIn but crumble when you try to implement them with real people, real constraints and real deadlines.

Problem #3: It ignores the human element.

Your team isn't a spreadsheet. They have egos, fears and conflicting priorities. Any solution that doesn't account for this is doomed.

The 100 Day CFO Framework fixes all three.

It's designed specifically for £1m - £10m businesses. Every tool, template and strategy has been battle-tested with real companies facing real challenges. And it's built around the reality of leading actual humans, not theoretical resources.

How The 100 Day CFO Framework Actually Works

PHASE 1: DIAGNOSE

Where's the money going? And why isn't there more of it?

We forensically audit your entire business to find the hidden profit leaks. In 25 years of doing this, I've never found a business that wasn't losing £100k+ annually to invisible inefficiencies.

- Complete financial health check

- Operational bottleneck analysis  

- Team performance audit

- Market position assessment

- Cash flow prediction modeling

Typical discoveries: Pricing that hasn't been updated in years and doesn't reflect the ROI of the offer. Operational processes that made sense at £500k but are killing efficiency at £3m. Team members in wrong roles. Marketing spend with zero tracking.

PHASE 2: DESIGN

What does "better" actually look like?

We design your new operating system - the structure, processes and metrics that will scale with you, not against you.

- Revenue architecture redesign

- Operational workflow optimisation

- Team structure and accountability mapping

- KPI framework that actually drives behaviour

- 12-month growth roadmap with quarterly milestones

The goal: A business that can double in size without doubling your workload.

PHASE 3: DEPLOY

Making it real (without breaking what already works).

Implementation is where most initiatives die. We roll out changes systematically, testing and adjusting as we go.

- Change management strategy

- Team training and adoption

- System integration and automation

- Process documentation and handovers

- Performance tracking setup

Critical: We don't blow up your existing business to build a new one. Evolution, not revolution.

PHASE 4: DELIVER

Proof that it actually works.

The final phase is about embedding changes permanently and measuring real results.

- Performance review and optimisation

- Sustainable growth metrics

- Leadership transition planning

- Long-term strategy refinement

- Exit strategy preparation (if relevant)

Outcome: A business that runs without you being the bottleneck.

Ready To Stop Being The Emergency Contact For Everything?

Here's the brutal truth: Nothing changes until you change it.

Your competitors aren't smarter. They don't have better products or lower costs or magical market conditions.

They just have better systems.

Systems that let them scale without the founder working weekends. Systems that put the right people in the right seats. Systems that turn good performers into great performers. Systems that compound growth instead of creating complexity.

You have three choices:

1. Keep doing what you're doing - and hope things magically improve (they won't)

2. Try to figure it out yourself - and waste another year (or three) learning lessons the hard way

3. Use a proven framework - build the business you dream of AND get your life back in 100 days

Still reading? You already know something needs to change. The question is: will you do something about it, or keep firefighting for another year while your competitors pull ahead and your family have another 300 dinners without you?

Every day you wait is another day of £300+ in hidden profit leaks (conservative estimate for a £3m business). Do the math.

WAYS TO WORK TOGETHER

DONE FOR YOU:

The 100 Day CFO

For CEOs who want results, not homework

What you get:

Me, personally, as your fractional CFO/COO for 100 days

Complete implementation of the 4-phase framework

Onboarding session followed by monthly sessions (every 30 days)

All templates, tools, and documentation

Team training and change management

30-day post-completion support

Investment: £25,000 (payment plans available)

Typical ROI: £200k+ in first 12 months

Perfect for: £1m-£10m CEO's ready to stop firefighting

DO IT YOURSELF:

The CEO Scale Blueprint

For hands-on-leaders who want the roadmap to scalability

What you get:

  • Complete 100 Day CFO Framework in actionable modules

  • 20+ hours of step-by-step video training

  • All templates, tools & checklists I use with clients

  • 3 months access to my CEO community where you can attend monthly AMA calls

Investment: £2,997

Perfect for: £1m-£3m CEOs who prefer to drive the process

DONE WITH YOU: CFO/COO Strategist Certification

For finance & operations professionals

What you get:

  • Complete certification to deliver The 100 Day CFO

  • 6-month intensive training program

  • Client acquisition system and marketing materials

  • Access to your very own all-in-one CRM and Marketing Platform - automations, templates (including website and 2 years worth of emails) included

  • Ongoing mentorship and peer support

  • License to use our methodology and brand

Investment: £7,997 (payment plans available)

Earning potential: £100k-£500k annually

Perfect for: Experienced finance/ops professionals ready to go fractional

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