Train to Transform Businesses Using
The 4D Framework in 100 Days
Finally: A Business Transformation System That Actually Works
Train to deliver real results in 100 days using my proven 4D Framework
Your clients are drowning in their own success.
They built million-pound businesses that now feel like expensive prisons. Every decision runs through them. Every problem lands on their desk. They wanted freedom but got a job they can't quit.
And you're supposed to help them with generic business advice and motivational coaching?
Plot twist: You're probably drowning too.
Maybe you're a brilliant strategist who breaks out in a cold sweat when clients ask about cash flow projections. Or a business coach who's amazing at mindset work but feels like a fraud when they start talking numbers. Perhaps you're a bookkeeper who knows the finances inside-out but has no clue how to extract a founder from their daily chaos.
You might even be an accountant who's tired of being see as "just the numbers person" when you know you could be delivering premium transformation services -if only you had a proven framework that actually worked.
Or are you a consultant - brilliant in your field but not so confident in the other core business areas?
Here's the uncomfortable truth: Your clients need more than you can currently deliver.
There's a better way.
The Problem with Most Business Strategy Training
Scenario 1: You give brilliant strategic advice. Your client nods enthusiastically. Three months later, nothing has changed because they're still firefighting daily crises. (Cue the awkward "how's that strategy working out?" check-in call.)
Scenario 2: You help them create beautiful systems and processes. Six months later, those systems are gathering dust because no one knows how to implement them in a chaotic environment. (those fancy process documents are now very expensive shelf decoration.)
Scenario 3: You work on their mindset and leadership skills. They feel inspired... until Monday morning when the same structural problems crush their newfound confidence. (Back to square one, with an extra side of guilt.)
Here's the truth: Most strategy work fails because it doesn't address the real problem.
The real problem isn't what they're doing wrong. It's that their business model requires THEM to make it work.
WHAT IF YOU COULD GUARANTEE TRANSFORMATION IN 100 DAYS?
Imagine walking into client meetings knowing you have a proven system that will:
Extract the founder from daily operations in exactly 100 days
Create predictable profit margins that improve over time
Build teams that solve problems instead of creating them
Transform chaos into a business that runs itself
And imagine your clients actually believing you can do it (because you have the financial knowledge, business acumen and proven methodology to back it up).
This isn't wishful thinking. This is what happens when you use The 4D Framework.
Introducing...
The 100 Day Strategist Certification
The only business transformation certification that comes with a proven 100-day implementation roadmap.
But here's the thing - not everyone gets certified.
This isn't one of those "show up and get your certificate" programs. You'll need to pass a rigorous assessment based on online and in-person training and comprehensive written case studies. We're talking real business scenarios, financial analysis and proving you can deliver transformation - not just talk about it.
I've spent 25 years developing and refining The 4D Framework. I've used it with 200+ founders to transform businesses generating £1m-£10m annually.
Now I'm teaching it to select strategists who are serious about delivering real results and serious enough about their expertise to prove they've mastered it.
WHY THE 4D FRAMEWORK WORKS WHEN EVERYTHING ELSE FAILS
Most frameworks focus on what to do.
The 4D Framework focuses on how to actually implement change in a chaotic environment.
Most systems assume ideal conditions.
The 4D Framework is designed for businesses where everything is "urgent" and nothing is documented.
Most coaching addresses symptoms.
The 4D Framework restructures the underlying business model that creates the problems.
Most consultants work around the founder.
The 4D Framework systematically extracts the founder from daily operations.
The 4D Framework
YOUR NEW COMPETITIVE ADVANTAGE
D1: DISCOVER
Uncover what's really broken (it's not what they think)
Master the Art of Strategic Diagnosis
How to conduct a Reality Audit that reveals the true bottlenecks
Diagnostic tools to identify where founders are actually indispensable vs. where they think they are
Financial health assessments that predict problems before they become crises (yes, you'll learn the financial analysis skills that separate real strategists from motivational speakers)
Team capability mapping to see who's ready for more responsibility
What You'll Learn to Deliver
Complete operational assessments in 2 weeks, not 2 months
Root cause analysis that goes deeper than surface symptoms
Priority matrices that focus effort on what will actually move the needle
Baseline metrics that prove transformation is happening
Baseline metrics that prove transformation is happening
D2: DESIGN
Build the blueprint for their freedom
Architect Systems That Work Without the Founder
How to design decision trees that eliminate "What would the founder do?" questions
Creating role clarity structures that people actually follow
Building financial dashboards for real-time business health monitoring (because you can't manage what you can't measure - and you'll know how to measure everything)
Designing quality controls that maintain standards without constant oversight
What You'll Learn to Deliver
Freedom Frameworks customised for each business model
Process documentation that teams actually use (not file away)
Communication protocols that reduce "urgent" interruptions by 80%
Scalable systems that improve as the business grows
Scalable systems that improve as the business grows
D3: DEPLOY
Implement systems that stick
Master the Art of Change Management in Chaotic Environments
How to roll out new systems without disrupting cash flow
Team training methodologies that create buy-in, not resistance
Implementation sequencing that builds momentum instead of overwhelm
Troubleshooting protocols for when things go wrong (and they will)
What You'll Learn to Deliver
Smooth system rollouts in businesses that "don't have time for change"
Team adoption strategies that turn sceptics into champions
Performance metrics that drive the right behaviour automatically
Scalable systems that improve as the business grows
Feedback loops that catch problems before they reach the founder
D4: DELIVER
Test their freedom and prove it works
Guarantee Results Through Structured Testing
How to design "Freedom Tests" that prove systems work without the founder
Monitoring protocols that catch issues before they become emergencies
System refinement processes based on real-world performance
Handover procedures that ensure long-term sustainability
What You'll Learn to Deliver
Confident founders who can take real vacations
Businesses that improve performance when the founder steps back
Teams that solve problems instead of escalating everything
Scalable systems that improve as the business grows
Proof that transformation is complete and sustainable
WHAT'S INCLUDED IN YOUR CERTIFICATION
WHAT'S INCLUDED IN YOUR CERTIFICATION
The Complete 4D Toolkit
Assessment Templates - Every diagnostic tool I use in client engagements
Design Resources - System blueprints
Implementation Guides - Step-by-step deployment protocols that actually work
Measurement Tools - Metrics and dashboards to prove transformation is happening
Comprehensive Training Program
100 Days of Intensive Training - Deep business grounding (including finance and the other 9 core business areas, without this knowledge you cannot deliver as a strategist - full stop), understanding the 4D Framework and client communications, delivered online through a combination of our learning library and live teaching on Zoom
3-day In Person Facilitation - Live Implementation practice, comprehensive case study work and your formal capstone assessment (this is where you prove you've mastered the methodology)
Case Study Deep Dives - Real client examples showing exactly how to apply each D
Role Play Sessions - Practice handling the most common implementation challenges
Regular Q&As with Laura - Direct access to ask about specific client situations
Client Delivery Resources
Proposal Templates - How to position and price 100-day transformations
Client Presentation Decks - Professional materials for each phase of The 4Ds
Workshop Facilitator Guides - Everything needed to run client team sessions
Progress Tracking Tools - Keep clients engaged throughout the 100-day journey
Ongoing Support
Private Practitioner Community - Network with other certified 4D strategists
Monthly Group Coaching - Ongoing support for challenging client situations
Resource Updates - Access to new tools and refinements as the framework evolves
Annual Recertification - Stay current with the latest methodologies
Business Development Support
Marketing Templates - Proven messaging for attracting ideal clients
Case Study Framework - How to document and leverage your client successes
Pricing Strategies - Command premium fees for premium transformation results
Referral Systems - Build a practice that grows through word-of-mouth
All-in-one Marketing tool - The CRM, website, invoicing and social media tool that allows you to run everything in your business from one place (with pre-built automations and templates so you can be up and running on day 1)
THE INVESTMENT
Complete 100 Day Strategist Certification: £7,999
Payment plans available
What this replaces:
£15,000+ for generic business coaching certifications that don't guarantee results
Years of trial and error developing your own transformation methodology
Lost revenue from clients who don't see dramatic improvement
The frustration of giving great advice that never gets implemented
That nagging feeling that you're not equipped to handle the big business challenges your clients really face
What this creates:
A proven methodology that delivers results in exactly 100 days
Premium positioning as a transformation specialist, not generic consultant
Confident client delivery with tools that actually work
A practice built on results and referrals, not constant prospecting
The financial and business knowledge and strategic thinking required to be the strategist your clients actually need
WHO THIS IS FOR
Perfect fit if you're:
The experienced-but-incomplete strategist: You've got years of consulting experience and brilliant strategic insights, but when clients ask about financial projections, profit margins or cash flow management, you feel like you're tap dancing in quicksand. You know you're capable of more, but you need the business and financial foundation to match your strategic brilliance.
The numbers-smart-but-strategy-limited professional: Maybe you're a bookkeeper who knows every penny in their business but gets deer-in-headlights when they ask you how to extract themselves from daily operations. Or an accountant tired of being "just the numbers person" when you could be delivering premium transformation services - if only you had a proven system.
The heart-centred-but-results-challenged coach: You're amazing at mindset work and team dynamics, but when it comes to designing systems that actually stick or creating financial accountability, you're winging it. Your clients love you, but the transformations aren't lasting because you're missing the structural pieces.
The subject-matter-expert-turned-consultant: You built a successful business in your industry and now consult others, but your realise there's a huge difference between knowing your specific sector and knowing how to transform any business systematically. You need a proven methodology that works across industries.
You're currently working with:
Successful founders who feel trapped in their own businesses
Growing companies where everything runs through the owner
Teams that depend too heavily on one person for decisions
Businesses with good revenue but unpredicable profit margins
This isn't for you if:
You prefer working with startups or very small businesses
You want to create your own methodology rather than master mine
You're not willing to follow a structured 100-day process
You're looking for quick certification rather than deep competency (remember: you have to pass the assessment)
You prefer inspirational coaching over systematic transformation
You prefer inspirational coaching over systematic transformation
THE REAL OPPORTUNITY
The market for business transformation has never been bigger.
There are thousands of successful founders trapped in businesses they built. They're exhausted, overwhelmed, and desperate for someone who can actually help them—not just give them more things to think about.
But here's what most consultants miss: These founders have already tried the surface-level solutions. They've hired coaches who talk about mindset but can't read a P&L. They've worked with strategists who give brilliant advice but can't help implement it. They've paid accountants and bookkeepers to manage their numbers but got zero strategic insight.
What they really need is someone who combines strategic thinking, financial acument, implementation expertise and a proven system.
Most consultants can diagnose problems. Few can guarantee transformation.
The 4D Framework gives you both: crystal-clear diagnosis AND a proven path to freedom in exactly 100 days.
Plus you'll have the financial and business knowledge to back up every recommendation you make.
This is your competitive advantage.
APPLICATION PROCESS
The January 2025 cohort is limited to 12 strategists.
Step 1: Register your interest by clicking the button below
Step 2: We will contact you when doors open (Oct 2025)
Step 3: Begin certification programme (12th Jan 2026)
Step 4: Complete 100 days of intensive training
Step 5: Pass your in-person assessment and case study requirements
Step 6: Receive your certification and start transforming businesses
Applications close December 7th.
Questions about the program?
Email me directly at [email protected]
P.S. I am only training 12 strategists per cohort because I provide ongoing support to everyone I train. If you're serious about mastering business transformation, ths is your opportunity.
P.P.S The founders you're trying to help are already spending £25,000+ on solutions that don't work. Give them something that does. The 4D Framework isn't just better than what's already out there - it's the only system designed specifically for their situation, goals and personalities.
The Acceler8 Framework
Week 1: Vision & Values
Understanding your core values and how to drive your business by them
Understanding what success looks like to you
Calculating your take home income/revenue goals
Week 2: Client
Defining your client's 99 problems and how to solve every one
Clarity on the big dream/solution for your client
Creating your offer ladder and ROI pricing
Week 3: Website
Building your "shop front" with highly converting sales pages
Creating and leveraging your web assets
Setting up strong hooks and CTAs
Week 4: Content & Connection
Creating your value led content that connects with your future clients
Building your list
Creating your content bank that will last a lifetime
Week 5: Lead/Pipeline Management
Designing and building your lead magnet and funnel
Setting up stellar email sequences that convert
Segmenting and nurturing your audience
Week 6: Launching
Mapping out your repeatable launch strategy for all offerings
Creating your converting, launch content bank
Delivering your launch events like never before
Week 7: Growth & Data
Creating your 12 month success growth strategy that builds on these foundations
Understanding the core KPIs for your business and how to change them
Building your data dashboard so you have a sat nav to guide you to success
Week 8: Mindset & Energetics
Clarity on whatever mindset hurdles exist and how to clear them
Clearing stagnancy and charging up your success energy
No talking about feelings for days - I've got the magic wand to help with this
© Copyright 2021-25 From Startup to Exit Limited - Privacy Policy - Terms & Conditions - Cookie Policy
Facebook
Instagram